If you try finding out the terminology “UX” whilst you surf for ongoing trends on Google, you will be astonished, as the searches for it has rocket risen to 5000% in the past few years.
The SEO industry today replete with articles which guide you about UX and SEO, which definitely benefits the concerned enthusiasts. However, we only face a major hurdle when it comes to having a well-defined and planned procedure to proceed with UX. To overcome this we need to first understand the obstacles which we encounter, listed below:
- To understand the fundamentals of UX.
- To understand its implementation for making the website more user-friendly. If you want your website to soar high enough in the search results, make sure you end up to the user’s expectations in the best possible manner!
What to do,
If not well acquainted with the technicalities of trending UX?
Where people get stuck while struggling to analyse UX is that it isn’t really a part of the SEO skillset rather in layman’s words its nothing more than ‘SEARCH USER ANALYSIS’ with a wider perspective. The 4 major fundamentals of the same should be understood to begin with.
The readers are always requested to not to narrow their minds down while reading this article and expecting for the below solutions to fit in well with every website. Rather, I would suggest you build up smarter solutions based on fundamentals.
UX FUNDAMENTAL 1: Robust and Credible Dataset for Analysis
The very first step of authentic analysis is to own data which you can rely upon!
Data subjected to analysis should be considered as an important element of the SEO, which is what noobs usually miss on. User experience heavily relies on the credibility and standard of the data which you have considered for analysis.
Now, what comes next is to choose an appropriate tool that would meet all your data analytics needs. The question arises, why the tool? In most cases, a bunch of resources provide you with the data needed, due to the deprivation of having an integrated data analytics system. This in result leaves you perplexed. So, to fix this, you need a perfect analytics tool.
It is of great importance to consolidate your data and integrate it well into any desired system. To begin with, I suggest you go for ‘Google Analytics’ as it works well with other channels too, such as Google Campaign Builder and others. Next step to this would be to go for an analytical audit of your website to confirm if the data used for analysis is appealable. An analytical audit also fixes issues related to cross-domain, events tracking, 404 errors, lack of integration, self-referrals, etc.
UX FUNDAMENTAL 2: Calculation of Metrics of Engagement
As advised earlier, Google Analytics would help you to keep an eye on the engagement metrics.
Three crucial aspects to track the engagement metrics are Time on Page, Bounce Rate and Exit Rate. The standard definitions for the same are listed below:
- Time on Page- Defined as the average amount of time visitors spend on a particular page.
- Bounce Rate- Defined as the division of single-page sessions by all sessions or say the percentage of all sessions on your website in which users viewed only a particular page.
- Exit Rate- Defined as the average amount of time visitors spend on a particular page.
Now, the job left to the UX is to improvise these key aspects to reach praiseworthy engagement statistics. Usually, they don’t throw light on how important is it to focus on engagement metrics, but we should definitely do it to soar high in the results.
Every time Google identifies a high bounce rate on your website it tarnishes your website’s impression over it, which in turn affects your search result ranking. Thus, when you find out visitors leaving your page as soon as they land upon it you should try to look for the negatives in your website which possibly force them to do so.
It is your duty as a Search Engine Optimizer to reduce the bounce rate as much possible
UX FUNDAMENTAL 3: Reliable Data
A good quality data aims to lessen website errors and deliberately adds to the user’s engagement. As already said above a good engagement means a good website.
Google Analytics would really help you to collect data with quality and reliability as it takes good care of issues related to bounce rates, time on page, exit rates, traffic sources, events data etc. If you want to excel in UX don’t ever hesitate to ask yourself questions about the user. Begin with ‘what’ and go up to ‘why’, whilst thinking about your users.
Why not ask questions to the Users?
This is one of the key ways to improve the quality of the content of your website, ask ‘Feedback Questions’.
Yes, the questions could be formulated in two different ways:
- Ask questions like if the existing content would have been made even better by adding some extra or missing details;
- Or, ask questions like how friendly is the UI of your website and how well are the data organized in it.
If you really accomplish a good amount of user feedback in these areas, you’ll definitely rise up every next time.
UX FUNDAMENTAL 4: Maintaining SEO Consistency
What do you imply by consistency in SEO?
Answer to this is exactly what it means in a very literal sense. You should maintain your position in the search results. And how does that really happen? Maintain the quality of the content you publish on the website. Consistency always minimizes learning and that is where actually you get an advantage. Users would always like to put fewer efforts to find the information they desire and here consistency comes of great use. So, basically directs your website to be as user-friendly as it could be. Technically speaking reduction in the bounce rates, exit rates and lower time on the page would make you achieve this(due to quick completion of tasks). This proves engagement metrics have a really major role to play in UX.
Take an example, you have this routine of keeping everything in your room organised in its original place. So, when you come back to your room after a hectic day at work, it would take you no time to find your stuff and save you time as well as energy. Since the things were exactly where you expected them to be, you were able to find them really quickly.
The above example helps to explain to you how important consistency is for your website to be ranked amongst the best ones!
What all components of your website is affected by Consistency?
What you want to write should never hover over what should be written adhering to the rules your website follows. What shouldn’t be written is also to be taken care of. To maintain consistency, the content should be authentic and unplagiarized. Also, the standard and deliverance of the writing should be capable of having a good hook on its readers. Always stick to the rules and maintain the genuineness in your work.
- Spontaneous Navigation:
It is of utmost importance for any website to make their visitors understand the cause for which the website has been created. If the scope and work of your website are well defined it makes it easier for a user to understand what they want and where can they get it. Simpler navigation(basically lesser number of clicks) for the user adds to spontaneous moves henceforth making them like your website!
Well yes, presentation definitely carry points. Buttons, background design, colours you choose, text size, images, positioning, typography, all accumulate to make any website look user-friendly. These factors should unify and not ever deviate from the cause and theme of your website. Analyse first how you as a user would like a website associated with the proposed contents to be, and design accordingly. Remember that, beautification is good unless it gets you off the real track for which the website stands at the very first place.
As I mentioned earlier, I expect my readers to use these 4 fundamental points to build upon extremely good websites with perfect UX. Always keep your user’s point of view at the top, and analyse everything in accordance. To get your website to the top position in search engines I suggest you, stick to basics, stick to the rules, welcome feedbacks, work upon them and never compromise over authenticity!