About the project
  •  Project undertaken: 2014
  • Campaign Summary:
  • Improve brand equity and online value for donors and partners alike
  • Improve overall content strategy and user experience and to make the site more engaging and easy to navigate
  • Dramatically improve the usability, searchability and browseability of overall site content to encourage return visits and drive value for users
  • Provide greater device accessibility through mobile-optimized responsive design
  • Improve searchability, browseability, and filtering of the Service/Program catalogue for great accessibility
  • Implement success stories to help build trust and credibility
  • Grow social engagement and incorporate an embedded social feed


  • Brand positioning
  • Content strategy
  • SEO and Analytics
  • Social media exposure