ZOLACE
About the project
- Project undertaken: 2014
- Campaign Summary:
- Improve brand equity and online value for donors and partners alike
- Improve overall content strategy and user experience and to make the site more engaging and easy to navigate
- Dramatically improve the usability, searchability and browseability of overall site content to encourage return visits and drive value for users
- Provide greater device accessibility through mobile-optimized responsive design
- Improve searchability, browseability, and filtering of the Service/Program catalogue for great accessibility
- Implement success stories to help build trust and credibility
- Grow social engagement and incorporate an embedded social feed
Requirement:
- Brand positioning
- Content strategy
- SEO and Analytics
- Social media exposure

