•  Project undertaken: 2014
• Campaign Summary:
• Improve brand equity and online value for donors and partners alike
• Improve overall content strategy and user experience and to make the site more engaging and easy to navigate
• Dramatically improve the usability, searchability and browseability of overall site content to encourage return visits and drive value for users
• Provide greater device accessibility through mobile-optimized responsive design
• Improve searchability, browseability, and filtering of the Service/Program catalogue for great accessibility
• Implement success stories to help build trust and credibility
• Grow social engagement and incorporate an embedded social feed

Requirement:

• Brand positioning
• Content strategy
• SEO and Analytics
• Social media exposure